Game Changers.pdf

Game Changers PDF

Peter Russell


Where great ideas come to roar
The campaigns that changed the advertising industry forever

A celebration of the misfits, the rebels, the troublemakers, the round pegs in the square holes who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagens Think Small to the Nike Fuelband to Levis Laundrette and Burger Kings Subservient Chicken, this book looks at the history behind some 150 pieces of work to ask how and why those who Just Do It did it.

Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where its going next.

The Cannes Lions International Festival of Creativity is a long-established global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists and entrepreneurs, for a week-long series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the Festival each year in different categories including film, design, PR and digital, all vying for the much-coveted Lion trophy.
(Tanıtım Bülteninden)



Sayfa Sayısı: 312

Baskı Yılı: 2013


Dili: İngilizce/Fransızca/Almanca
Yayınevi: Taschen

Be Inspired by Australian Game Changers. Featured Collections. From Health Disruptors To CIOs: What Makes A Game Changer? by Game Changers May 3, 2020, 12:44 pm. Let's Be Game Changers. NEWSLETTER. Popular Posts. Are Slot Games and Bingo Sites Growing in the UK. Money Saving Tips to Revamp Your Home For The Holidays.

9.87 MB Tamaño del archivo
9783836545242 ISBN
Game Changers.pdf

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